You don’t need a bigger agency budget.
You need a better read of the one you have.
Marketing budgets have stayed flat as a share of revenue for several years, pushing brands to recapture money already committed to agency contracts rather than requesting new budget. Luzae Advisors helps client-side marketers recover that revenue before their next agency pitch, RFP, or renewal – and put it to work for you.
Budgets are under pressure everywhere — which is exactly why revenue recapture beats waiting on new agency budget. Marketing spend has held at roughly 8% of company revenue for several years, and nearly 60% of CMOs say that isn’t enough to execute their strategy.[1] Leadership is asking you to do more with less — and you can’t grow without room to move.
Don’t spend the next quarter fighting for a new line item. Use revenue recapture from the agency spend you’re already committing — no new budget required.
Before your next pitch, RFI/RFP evaluation, or signature on a renewal, talk to Luzae Advisors. We’ll work as a team to find what’s buried inside the structure of your holdco deal, and put it back to work for you.
Budgets are flat and pressure is up.
Recapture revenue from the agency spend you already have — before your next pitch or renewal.
Cost overlap and margin inflation compound the longer a contract runs. Reviewing before your next pitch, RFP, or renewal gives you leverage you lose once you’ve already signed.
Engagements are typically funded by the revenue recaptured from your existing agency spend. We have flexible engagement models that fit your specific needs.
A new CMO inheriting a contract they didn’t negotiate, a board question about marketing ROI, relationship underperformance, or your own internal procurement review cycle.
- Statistics are directional planning estimates synthesized from public benchmarks (Gartner’s CMO Spend Survey, ANA agency-compensation research, and self-disclosed pricing [as of Q3 2026]).
