Three pillars, one job.
Aligning scope to your needs, not theirs.
Luzae Advisors guides on three connected stages of the agency relationship: evaluating search and RFP responses, structuring the MSA and SOW so incentives point at your goals, and running the scorecards and cadences that keep the relationship honest between renewals. Independent and client-side only — never affiliated with any holdco or agency.
Making sure the agency relationship works for you long after the contract is signed. Each pillar below can stand alone or work together, depending on where you are in your review cycle.
Agency Search & Selection
When a review is on the table, you get an independent read on the responses — not the roster your incumbent’s champion happens to prefer.
Contract & Commercial Structuring
Every MSA and SOW gets read from the perspective of industry professionals, giving you negotiating leverage.
Relationship & Performance Management
The RFP takes six months. The relationship runs the other thirty. We help you navigate agency relationships to maximize your outcomes, not theirs.
Cost overlap and margin inflation have wide ranging impacts the longer a contract runs. Reviewing before your next pitch, RFP, or renewal gives you leverage you lose once you’ve already signed.
Engagements are typically funded by the revenue recaptured from your existing agency spend. We have flexible engagement models that fit your specific needs.
A new CMO inheriting a contract they didn’t negotiate, a board question about marketing ROI, relationship underperformance, or your own internal procurement review cycle.
