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Who’s Really Bidding? When One Holdco Fills Every Seat at the Table.
Advertising agencies spent decades refusing to represent competing clients, enforced by “paper walls” between teams. Holding-company consolidation has steadily eroded that norm — and in 2026, WPP Production reportedly instructed staff to steer clients toward filling all three seats in a “competitive” bid with WPP’s own units. When every bid reports to the same Big…
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Everyone Rushes the RFP — and the Real Cost
Compressing an agency search to hit a deadline tends to cut the same three things: scope definition, reference diligence, and commercial-term benchmarking. None of the gaps show up on selection day — they surface as scope disputes and misaligned incentives roughly twelve to eighteen months in, forcing many clients back into a second, costly review…
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The Promise of AI Marketing Meets the Reality of Consent
AI adoption in marketing is now close to universal, and vendors promise the same thing: read the customer, personalize at scale, cost a fraction of a media team. McKinsey finds fewer than one in ten organizations has scaled that adoption into results a P&L would notice. Twenty states now regulate consent for that data, and…
Who’s Really Bidding? When One Holdco Fills Every Seat at the Table.
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- Measurement Just Got Easier to Build. What You Should Accept From Your Agency.In September 2026, Google upgraded Meridian, its free, open-source marketing mix modeling tool, with AI-guided… Read more: Measurement Just Got Easier to Build. What You Should Accept From Your Agency.
- Who’s Really Bidding? When One Holdco Fills Every Seat at the Table.Advertising agencies spent decades refusing to represent competing clients, enforced by “paper walls” between teams.… Read more: Who’s Really Bidding? When One Holdco Fills Every Seat at the Table.
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