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Everyone Rushes the RFP — and the Real Cost
Compressing an agency search to hit a deadline tends to cut the same three things: scope definition, reference diligence, and commercial-term benchmarking. None of the gaps show up on selection day — they surface as scope disputes and misaligned incentives roughly twelve to eighteen months in, forcing many clients back into a second, costly review…
Everyone Rushes the RFP — and the Real Cost
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